RN writers create healthcare content and manage online websites containing helpful information that readers are searching for. They are usually, but not always, developed based on the creator’s medical niche or personal interests.
One benefit of becoming a nurse blogger or freelance writer is that each post or article can be written from a unique perspective, as nurses work in so many different specialties with diverse patient populations. Also, nurses have different skillsets and experiences that they can bring to their writing. Nurses have unique skills and helpful information to share.
Nurse writers have som much to share from many perspectives: working mom and nurse lifestyle, nurse finance, nursing informatics, new graduate nursing, nurse humor, nursing apparel, nursing specialties…and the list goes on and on.
Benefits of becoming a nurse writer or blogger:
Set your own work hours and schedule
Complete creative control over your content and products
Better writing chops: each time you write a new piece, you improve and continue to develop your writing skills.
Better thinking abilities: the writing process helps you to stop and think deeper. You will find yourself having more definite opinions about nurse topics that matter. You will also discover thoughts and ideas about nursing that you didn’t even know you had.
Perks of becoming a nurse writer or freelance blogger:
Nurse bloggers and freelance writers are also entrepreneurs who run their own businesses. Many often also have full-time positions and do their writing/website design in the evenings or weekends. There is no set schedule; therefore, you can decide to work or not work whenever you want. It is important to note, however, that successful bloggers and freelance writers must work incredibly hard to get their businesses up and running, often for years before making any money.
If starting a nursing blog is something that you are interested in, check out the following links:
Blogging can be overwhelming and confusing for a novice blogger. After all, with hundreds of thousands of blogs already swirling among the internet, how is a new blogger supposed to stand out?
When I was just starting out as a new blogger I had absolutely no idea what I was doing. I searched the internet for information for months. Then, I became overwhelmed because there is almost too much information. Who is a new blogger supposed to trust?
Now that I have an established blog up and running I am often asked for recommendations on different tools, training, and other resources available for new bloggers. And I am always asked what tools I use to run my blogs.
These conversations encouraged me to put together a list of recommended blogging resources that have been instrumental in my success as a new blogger (I will add to this list as I continue to try new things!)
Admittedly, I did not use WordPress when I was first starting my own blog.
Instead, I started with Squarespace (which is both easy to use and pretty, but not as good with SEO and has no plugin options). After I realized how many limitations I had I finally switched over to WordPress. It was a huge pain in the rear, it caused me a lot of unnecessary stress and I lost time I will never get back.
Here are a few reasons why WordPress is the way to go:
Its beginner-friendly: you do NOT need coding knowledge to create a perfectly functioning website
WordPress themes and plugins give you almost unlimited flexibility: Once you are more advanced with WordPress you are able to customize every aspect of your site as you see fit (or you can be like me and pay someone else to do it, the point being that you CAN customize your site more in the future).
WordPress helps you rank higher in search engines: If your goal is high traffic to your site, then WordPress is the gold standard platform you need to be using. Not only is WordPress already well-optimized for search engines, but there is an amazing plugin called Yoast SEO that helps me make sure my SEO is on point.
Support is available whenever you need it: There is a WordPress support forum and a ton of online tutorials and courses
Search Engine Optimization is a very important tool that helps bloggers rank higher on google and other search engines and helps readers find you on the internet.
Yoast SEO WordPress Plugin helps bloggers optimize for keywords, keyphrases and synonyms, and related keywords. When optimized correctly, it makes your website more visible to people looking for your specific content. Your goal, if you want to be a successful blogger, is to rank #1 in search engine results. Yoast SEO Plugin can help you get that spot.
How it works: You can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. Yoast SEO Plugin then runs a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.
(I love this plugin so much that I pay annually for the premium version)
I am almost completely paperless, except for my editorial calendar (which I use as a hard copy for pretty much everything that goes into my blog). You can find editorial calendars online, but I have found that by using my hard copy of EPIC blogand my scheduler on WordPress that I stay super organized. I always manage to stay on top of deadlines.
Pinterest has changed tremendously over the last year and seems to have algorithm updates almost weekly. Mastering Pinterest takes a lot of work and if you want more traffic sooner then you want to invest in a course.
A blogger colleague of mine, Megan Johnson, created Pinterest Ninja to help people increase their blog pages views by the thousands. I did the course when I was on maternity leave and I was able to increase my blog traffic from 0-1000/day in just over one month. Seriously, read some of her reviews. Her course is invaluable.
(You need to know by now – if your goal IS to monetize your blog you must invest in a few courses to help move you forward. Otherwise, blogging is a lonely, frustrating island.)
If you are a blogger, chances are you are super busy and don’t have time for pinning on Pinterest. With Tailwind, you won’t have to find time daily to post Pins. Sit down once a week (or month) and let Tailwind post for you – at the best times every day.
In addition, Pinterest analytics can tell you which content is resonating with pinners. So you can make more of the kind people are interacting with, and make improvements to the ones that aren’t.
PicMonkey allows me to make amazing graphic designs for my blog and Pinterest account. I also use it for making blog post headers, watermarks, Instagram photos, my logo, and so many other things I need a graphic design for.
With PicMonkey I can make my graphic designs easily:
I pick a pre-sized canvas or customizable template
I can add fonts, graphics, logos, and textures.
My designs are auto-saved to the PicMonkey hub for later.
Check out my Pinterest board at www.pinterest.com/mothernurselove to see how much I have been able to design with PicMonkey.
Mailchimp is a marketing automation platform that helps me share email and ad campaigns with my email list. It took me a while to start my email list and I regret not starting my email list sooner!
Mailchimp is ideal for beginners who want to grow their lists and create campaigns because it is FREE until you have up to 2,000 total subscribers (at that point you have to pick a paid plan).
Affiliate marketing is one of the most popular ways people can make money online. It is a strategy that bloggers can use to earn a commission by promoting other people’s products. For example, if I find a product or service I like, I can promote it to my readers and earn a small commission for the referral.
I really think that Amazon Affiliates are the easiest platform for new bloggers to start using affiliate marketing. Its the biggest affiliate program out there and you can find almost anything on Amazon. (Read more about why Amazon is a great affiliate for new bloggers).
Trello is a collaboration tool that organizes your projects into boards. In one glance, you can look at everything you are working on and where you are in the process.
I am almost entirely paper-free (except for my EPIC blog editorial calendar). Trello makes it very easy for me to keep ALL my to-do lists organized, right from my phone or computer. Best of all, if you start working with a Virtual Assistant or another blogger on a project you can easily add contributors to your Trello account.
Need free stock photos? Unsplash is a website dedicated to sharing royalty-free stock photography from over 100,000 contributing photographers. I use Unsplash photos frequently for my Pinterest graphics and blog header photos.
As a brand new blogger, you don’t need to be spending any money on stock photography. However, as your blog grows you are going to want to look into paying a few dollars for your images (eventually you start to recognize the free photos from the stock photos because everyone else is using them too).
Upwork & Firverr
Upwork and Fiverr are global freelancing platforms where you can hire people online who can help you grow your blog. You can find a freelancer to do pretty much anything you want them to for your blog for a fee.
I just hired my first freelancer through Upwork recently and I was very happy with the affordable assistance I received with a few technical issues I was having on my blog. It saved me hours!
As with any new business, you will need to invest a little money so you can learn the ropes from people who actually know what they are talking about.
Here is one blogging expert that I can, in good faith, recommend. (If you don’t believe me, look at their recommendations. They are amazing!).
Nurse Blogging 101: Healthcare Media Academy – If you are a nurse or other healthcare blogger, I highly recommend starting with this one. Creators Brittany Wilson and Kati Kleber are both published, award-winning authors who are also considered the Godmothers in nurse blogging. They are especially great because they go into more detail about patient privacy concerns and other considerations that healthcare bloggers need to be aware of.
I will keep adding to this list as I find additional recommended resources for new bloggers. Good luck blogging and let me know if you have any questions!